Case study: Aubrey Capital Management

Industry / Sector Capital Management

Services provided Branding Asset manager website

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Aubrey Capital Management is a specialist global manager with a distinctive investment approach.

We refreshed their brand and website to reflect their dynamic business, putting sustainability at the forefront.

Challenge

Aubrey Capital Management reached out to our team as they felt their current branding and website no longer reflected who they are as a business. They were looking for a brand and website refresh to help them stand out from the competition and reflect their dynamic and forward-thinking approach to global management.

Responsive share price charts on laptop screen, mobile and printed

Solution

We initiated the project by taking their team through a branding workshop to get a real idea of what the client wanted their new brand to represent. We collaborated with them on concepts for both the brand and website, which resulted in a fully responsive website that is easy to navigate, promoting sustainability and a wealth of experience in their sector.

Responsive share price chart on mobile screen

Results

Results The website for Aubrey Capital Management was released on the 27th December. With access to their Google Analytics before and after we were able to benchmark the final quarter of the year with the first quarter of this year.

25% increase for key traffic metrics Aubrey’s website visitors would often spike on the release of news and we were able to show that even these spikes were larger for the new website, as the content was easier to consume and share. The overall improvement was 25% for their key traffic metrics.

Aubrey Capital Management Results image 3

9% increase in page views On a new website, we often see an increase in traffic but fewer page views are usually attributed to an easier ability for users to find the information they are looking for on a newly-launched website with a well thought out information architecture.

Marketing Manager, Aubrey Capital Management

“Thanks for all your help and support over the last couple of years. Everyone here keeps saying what a difference I have made in 2 years at Aubrey but the main changes (branding, website, and factsheets) have been projects done with you.”

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